Simpler Times for Automotive Ads

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The 90-year-old British car company, Jaguar, unveiled a rebrand last week. The good news: the 30-second campaign launch video quickly racked up 200M+ views on social media. The bad news: the brand’s new direction was met with a tidal wave of ridicule.

Maybe controversial is the goal in an era where attention is everything? I’m not sure, but that sounds e…